Mitsui Chemicals is a Japanese chemicals manufacturer that provides products and services to enrich people's lives across a wide range of fields, including automobiles, electronics and information, health and medical care, packaging, agriculture, building and building materials, and environmental energy.
The company's proportion of overseas sales, which was 17% at the time of its founding in 1997, increased to 44% by FY 2017. Looking to become a chemical group with a global presence and pushing forward with further overseas expansion, there was an urgent need for its website to foster a sense of trust and expectation throughout the group, while also establishing a platform to deliver appropriate information to local stakeholders tailored to each country’s particular circumstances.
Consequently, in 2018, Mitsui Chemicals rebuilt its website’s operating environment and content management system with support from Digital Circus. Adopting Drupal as a content management platform for the multiple websites that Mitsui Chemicals operates in each country, including Japan, Germany, Singapore and China, the site was renewed with a responsive new design.